Tourism To Kerala Gotta Go More Fashionable Now Kerala tourism, which is on the lookout for fresh leads to continue its double-digit growth in the past has received a timely boost during the lean season, with UK-based influential style magazine Vogue featuring visuals from Kerala in its latest issue.
The magazine’s fashion crew opted to have the backwaters and paddy fields of the state among other visuals as the backdrop to its `Indian summer’ shoot, that is featured in the June edition of the magazine.
Commenting on the latest recognition for brand Kerala Tourism, state tourism secretary V Venu said the fashion shoot in an exotic setting provides a sheen of importance and that it was the same sheen of importance that a person taking a vacation photo felt, chronicling themselves in a foreign place or next to a celebrity.
The photo feature by master French photographer Patrick Demarchelier is expected to underline the brand image that Kerala tourism has built over the years of being an upmarket locale offering experiential tourism products.